NHL use Roblox to Recreate Stanley Cup Final Goals in 3D

The NHL is digitally recreating scores of Stanley Cup final goals recorded on Roblox, a game of webcam with more than 60 million active users.

The games puck and player trackers get data from sensors in puck and player jerseys and cameras in arenas. They can select which score of Stanley Cup final goals they want to be turned into a highlight with their Roblox avatar being substituted to score the goal.

The introduction of 3D goals re-creations in NHL Blast furthermore our commitment to using innovation to engage new and existing fans, said David Lehanski in an interview. After decades of investing in NHL EDGE technology, we continue to discover ways that the data can create completely new fan experiences for younger audiences.

NHL Blast is the name of the leagues for its Roblox integration, which follows the games existing collaborations to the NFL, NASCAR, Tennis Australia and brands Nike, Ralph Lauren and Dicks Sportsing Goods. One of the company’s major earnings increased by a staggering 2 billion dollars in 2022, an increase of 16 % from the previous year, while stock has risen 44 % since January.

In March, Disney also used NHL EDGE data from the leagues puck and player tracking system to air the NHL Big City Greens Classic on Disney Channel and ESPN. The league’s first live animated broadcast appeals to young demographics.

The first game of the Stanley Cup between the Florida Panthers and Vegas Golden Knights, broadcast by TNT, reached 2.8 million viewers, the most watched sCF broadcast since 2002. The Stanley Cup Final is the first since 1994 televised tv, completely by cable.